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Establishing the right cultural foundations for your Employer Brand in the UAE

03 / 12 / 2025
 
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Overview

In today’s competitive talent landscape, UAE-based employers need to develop an EVP that’s fit for purpose to attract and retain high quality talent.

Join SMRS’ Agency Director, Sarah Sturgess, and Hafsa Aziz, Culture Consultant for this 30-minute virtual session which will explore:

  • Why culture is the cornerstone of a successful EVP — especially in the UAE’s diverse and evolving workforce.
  • What “culture” really means in the context of UAE organisations - key dimensions that influence employee perception and engagement and the role of national, organisational, and leadership culture in shaping EVP.
  • Aligning your culture and EVP - How to audit and assess your current cultural landscape to identify cultural strengths and gaps that impact your EVP.
  • How to develop an EVP that connects with the talent you are looking attract and keep. 
Presenter
Sarah Sturgess
Director
Presenter
Hafsa Aziz
Culture Consultant

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