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Just Imagine 2.0: The Evolution of the LEGO Group’s Employer Brand

06 / 11 / 2025
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Overview

Following on from our session at World Employer Brand Day, we’ll be joined by the LEGO Group’s Employer Brand and Talent attraction team to take a deep dive into the LEGO Group’s employer brand transformation.

This session will take a closer look at the motivations behind the evolution and the journey of crafting a playful and inclusive employer brand. You’ll hear how the LEGO Group is communicating its unique culture and employee experience both internally and externally through targeted messaging, dynamic channels, and five tailored Target Value Propositions designed for distinct talent audiences.

We’ll also focus on the role that ambassadors and advocates are playing. We’ll look at how we’ve selected and equipped a global group of awesome LEGO® colleagues to share their perspectives on life and work at the LEGO Group. After all, when it comes to showcasing what makes the LEGO experience truly unique, there’s no better voice than the people living it every day. 

And most importantly, you’ll have an opportunity to ask your questions about the project to the SMRS and the LEGO Group team. 

Presenter
Charlotte Peacock
Employer Client Partner

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