From telling stories to stopping scrolls, create social content that sticks
What is Social Strategy & Activation, and why is it important?
Social media is in the pocket of the audiences you want to speak to. Through clear strategic thinking, smart channel choices and sparkling content, we can encourage them to spend time with you.
Engaging content that’s tailored for specific platforms is a powerful tool for standing out from competitors and building brand or employer brand recognition. From copy guidance and content calendars to campaign activation and community management, we’ll help you get more out of social than ever before.
What is Social Strategy & Activation, and why is it important?
Social media is in the pocket of the audiences you want to speak to. Through clear strategic thinking, smart channel choices and sparkling content, we can encourage them to spend time with you.
Engaging content that’s tailored for specific platforms is a powerful tool for standing out from competitors and building brand or employer brand recognition. From copy guidance and content calendars to campaign activation and community management, we’ll help you get more out of social than ever before.
The benefits
Better engagement. With the right content on the right channels, we’ll get you more looks and likes.
A clearer message. We’ll build on your brand and messaging frameworks, so there’ll be creative consistency to all your content.
Deep expertise. Our dedicated social team, along with our Social Talent Roster, will support with everything form content creation to paid amplification.
A stronger presence. We’ll schedule and manage your content, so you’re always on and always saying something new.
Deeper connections. We can help with community management, so you can build a closer relationship with your audience.
Our approach:
Every social strategy project is different, so we have a suite of services rather than a set process.
Step one
Analysis
We audit content, carry out social listening and analyse content, hashtags and keywords, to see what’s working and where we could make things better.
Step two
Planning
From social messaging frameworks and advocacy programmes to content planning, strategy and calendars, this is where we come up with your masterplan.
Step three
Creation
No content? No problem. Building on frameworks or starting from scratch, our copywriters, art directors and Social Talent Roster can create content that makes you shine on social.
Step four
Activation
Here’s where we put everything into action – scheduling and managing content, and helping you manage the online communities you build.
Step five
Support
From industry insights and consultation to training that builds your team’s social media skills, we’re always happy to share our expertise.
With over 17 years experience and as Lead Client Partner, Jon develops strategic approaches to campaign delivery for our Higher Education clients, achieving growth for multiple universities by using translating research and insights into award-winning data strategies.
Jackie Grisdale
Jackie has over 17 years’ experience in future talent and early careers marketing, possessing a deep understanding of both the future talent market, and the challenges faced by employers when it comes to apprentice and graduate recruitment.
Charlotte Peacock
With over seven years’ experience in Talent Attraction and employer branding, Charlotte partners with clients to deliver Employer Brand projects from initial concept to activation.
