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.jpg "Sarah Sturgess")
.jpg "Jo McLaughlin")
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More than a badge: What B Corp reaccreditation means to us
SMRS celebrates B Corp reaccreditation, reflecting our shared purpose to balance profit, people and planet while creating opportunity for all.
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Portfolio Strategy. What’s driving success?
Discover updated analysis of UK university portfolio strategy, using 2023 data to reveal trends shaping undergraduate and postgraduate provision.
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Creating impactful collaboration
Exploring how universities can break down internal silos, foster collaboration, and create a shared purpose to improve strategy, culture, and student engagement.
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A Tale of Two Cycles: Navigating the 2026 Conversion Challenge
UK universities tackle 2026 applications with insight-driven strategies to boost student conversion and engagement.
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Every detail matters: Hidden branding opportunities in student recruitment
Unlock hidden branding in student recruitment: small details like emails, forms, and 404 pages build trust and make prospective students feel seen.
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A Flavour of Autumn
The blog discusses SMRS's recent global engagements, highlighting key challenges in employer branding, culture alignment, and diversity.
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The End of Algorithmic Adolescence? What Australia’s Ban Means for Brands
The global AI talent war is escalating, with demand far outpacing supply. Learn why companies are struggling to hire AI experts and the proven strategies that actually work
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Winning the global talent war for AI and tech skills
The global AI talent war is escalating, with demand far outpacing supply. Learn why companies are struggling to hire AI experts and the proven strategies that actually work
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What really makes AI work, and what’s holding us back.
Explore how AI can transform higher education marketing — moving beyond experimentation to purposeful, strategic impact.
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Transforming applicant engagement using AI
Explore how AI and propensity modelling help universities predict applicant behaviour, personalise outreach, and achieve stronger recruitment outcomes.
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World Employer Branding Day 2025: People, purpose and the power of authenticity.
From AI to authentic leadership, explore what’s shaping the future of employer branding in this reflection from World Employer Branding Day 2025.
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Beyond the offer: why universities can’t afford to go quiet in August
Universities risk losing students in August–September. Discover why pre-arrival support on finances, wellbeing & belonging is vital for retention.
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How Google’s AI mode will disrupt university marketing – and how you should respond.
AI is reshaping student search—brand trust and visibility now matter more than clicks.
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From Vague to Valuable: the metrics that make culture real
Culture isn’t abstract. It’s lived reality. And if you want to shape it, you have to measure, understand and act on it in ways people can see and feel.
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Focus on your culture before the (quiet) cracks start to show
For a number of years, we’ve talked about quiet quitting; “the act of doing your job, but not letting it take over your life”.
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Has university branding gone wrong?
Distinctiveness matters in branding, but so does meaningful difference
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JOYN In: a live experiment in connection, energy and play.
Meaningful collaboration doesn’t come from scheduling more meetings. It comes from intention, expression and trust. From culture, connection and joy.
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Today’s student search journey? 100% Asynchronous.
Drifting by Design: Rethinking the Student Decision Journey
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An integrated approach to culture, brand & communications
We need to do more for less... this is the mantra for UK universities in 24/25
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US Talent landscape insight series
US employers face a number of challenges when it comes to attracting talent
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UK Jobs Landscape Report 2025
Trends, stats & facts about the UK jobs landscape
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Setting achievable golas for a successful ED&I strategy
The key to driving momentum and successful ED&I strategies
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The importance of collaboration
Connected but distracted - rethinking collaboration
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Brand V Performance
Key considerations for a successful HE marketing strategy
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Leveraging your employer brand to drive organisational success
Learn the power of a successful employer brand
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Bringing back the joy in collaboration
Collaboration fatigue is real - we need to bring the joy back in collaboration
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Is chatGPT rewriting the student journey?
'Computers are useless- they only give you answers' Pablo Picasso
