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.jpg "Sarah Sturgess")
.jpg "Jo McLaughlin")
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What really makes AI work, and what’s holding us back.
Explore how AI can transform higher education marketing — moving beyond experimentation to purposeful, strategic impact.
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Transforming applicant engagement using AI
Explore how AI and propensity modelling help universities predict applicant behaviour, personalise outreach, and achieve stronger recruitment outcomes.
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World Employer Branding Day 2025: People, purpose and the power of authenticity.
From AI to authentic leadership, explore what’s shaping the future of employer branding in this reflection from World Employer Branding Day 2025.
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Beyond the offer: why universities can’t afford to go quiet in August
Universities risk losing students in August–September. Discover why pre-arrival support on finances, wellbeing & belonging is vital for retention.
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How Google’s AI mode will disrupt university marketing – and how you should respond.
AI is reshaping student search—brand trust and visibility now matter more than clicks.
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From Vague to Valuable: the metrics that make culture real
Culture isn’t abstract. It’s lived reality. And if you want to shape it, you have to measure, understand and act on it in ways people can see and feel.
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Focus on your culture before the (quiet) cracks start to show
For a number of years, we’ve talked about quiet quitting; “the act of doing your job, but not letting it take over your life”.
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Has university branding gone wrong?
Distinctiveness matters in branding, but so does meaningful difference
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JOYN In: a live experiment in connection, energy and play.
Meaningful collaboration doesn’t come from scheduling more meetings. It comes from intention, expression and trust. From culture, connection and joy.
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Today’s student search journey? 100% Asynchronous.
Drifting by Design: Rethinking the Student Decision Journey
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An integrated approach to culture, brand & communications
We need to do more for less... this is the mantra for UK universities in 24/25
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US Talent landscape insight series
US employers face a number of challenges when it comes to attracting talent
