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Beyond Benefits: Shaping an EVP and Culture for a future-ready UAE workforce

03 / 02 / 2026

Raddison Blu Hotel, Dubai Waterfront

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Sarah _CW_1558_1080px (1)
Jackie _CW_8651_1080px
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Event details

03 / 02 / 2026
Raddison Blu Hotel, Dubai Waterfront

As the UAE economy continues to evolve at pace, expectations of employers are changing just as quickly. For teams responsible for employer branding, talent attraction and retention, the challenge is no longer visibility alone, but relevance — ensuring that what is promised aligns with what different talent segments truly value.

Presenter
Sarah Sturgess
Director
Presenter
Jackie Grisdale
Head of Youth Marketing

This session is designed for professionals working across employer branding, talent acquisition and people strategy, bringing together peers to explore how data-driven EVP design and cultural alignment can strengthen attraction and retention in the UAE context. 

What we’ll dive into: 

  • Opening Keynote: Is your EVP ready for the UAE’s evolving workforce? Explore whether your EVP is fit for a future-ready workforce. We’ll provide an overview of global employer branding trends, with a specific focus on the UAE, and discuss how brand and culture can help build the workforce organisations need for growth. 

  • Deep dive research reveal: What UAE talent really values - Discover what truly attracts, engages, and retains talent in the UAE. We’ll share insights from our latest research, reveal six key talent personas, and explore how motivations differ across segments — highlighting why tailored EVP and TVP strategies make the most impact.

  • Practical working session: Employer Brand 101 - A hands-on session focused on translating insight into action. Learn how to develop or refine your EVP, ensure alignment with organisational culture, and use the authentic voice of your people to strengthen your employer brand and stay relevant to priority talent segments.

  • From insight to action: Your 5-Point plan for strengthening your EVP - Take away five practical actions you can implement immediately to make a measurable difference in your organisation, ensuring that insights from the morning translate into results. 

Why join us? 

Join us to gain exclusive insights into what today’s UAE talent truly values, discover how to tailor your EVP and employer brand for maximum impact, and leave with practical, actionable steps to strengthen attraction, engagement, and retention. This session is your opportunity to turn research into results, align culture with strategy, and ensure your organisation stands out in a competitive talent market. 

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