Case Studies
Related webinars
Portfolio Strategy. What’s driving success?
This unmissable short video from SMRS features Ed Layt’s annual update on portfolio strategy across the UK higher education sector, using the latest 2023 data. Ed provides a clear, evidence-led view of market trends from 2019 to 2023, highlighting shifts in institutional approaches and examining how different strategies have impacted performance.
As the higher education landscape evolves faster than ever—with changing student expectations, rapid technological adoption, and increasing global competition—institutions are being challenged to ensure their portfolios are truly future-ready. In this video, Ed explores what it really means to build a future-fit portfolio that supports sustainable growth, resilience, and strategic clarity.
If you’d like to explore what these insights mean for your institution, Ed would be happy to continue the conversation and share our experience of working with universities to review and shape portfolio strategy across undergraduate and postgraduate provision.
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FlatGPT – why AI is in danger of taking the heart out of research.
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Better conversion starts with a better understanding of intent.
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AI is the opportunity. Culture is the Constraint
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Making better decisions and making them earlier: institutional marketing strategies are changing
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Other webinars
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Media Mapper 2026 Deep Dive
Explore fresh insights from SMRS Media Mapper 24/25, revealing how prospective students engage with media today. Discover evolving behaviours, key channels, and practical ways to refine your media mix and strategy.
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Changing Tides: How Institutions are reaching today’s students?
Learn data-driven student recruitment strategies and modern media approaches that boost enrolment, with real-world examples and actionable insights.
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In-person events
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ISE Student recruitment Conference 2026
Heading to ISE? Meet SMRS on the exhibition floor to talk challenges, share ideas, and shape better early careers outcomes with industry peers.
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From noise to signal: How modern employer brands build trust, prove impact and reach the right talent - Munich
Join our Munich meetup on June 30, 2026, to explore effective employer branding strategies that build trust and connect with the right talent.
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