Case Studies
Related webinars
Portfolio Strategy. What’s driving success?
This unmissable short video from SMRS features Ed Layt’s annual update on portfolio strategy across the UK higher education sector, using the latest 2023 data. Ed provides a clear, evidence-led view of market trends from 2019 to 2023, highlighting shifts in institutional approaches and examining how different strategies have impacted performance.
As the higher education landscape evolves faster than ever—with changing student expectations, rapid technological adoption, and increasing global competition—institutions are being challenged to ensure their portfolios are truly future-ready. In this video, Ed explores what it really means to build a future-fit portfolio that supports sustainable growth, resilience, and strategic clarity.
If you’d like to explore what these insights mean for your institution, Ed would be happy to continue the conversation and share our experience of working with universities to review and shape portfolio strategy across undergraduate and postgraduate provision.
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Media Mapper 2026 Deep Dive
Explore fresh insights from SMRS Media Mapper 24/25, revealing how prospective students engage with media today. Discover evolving behaviours, key channels, and practical ways to refine your media mix and strategy.
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In-person events
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eduWeb Summit 2026
At eduWeb 2026, discover why the future belongs to institutions that choose better — and how to drive stronger results in 15 minutes.
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Global Employer Brand Exchange
Join employer branding leaders in Madrid on Tuesday 3rd of November 2026 - register your interest to secure your place.
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