Case Studies
Related webinars
Portfolio Strategy. What’s driving success?
This unmissable short video from SMRS features Ed Layt’s annual update on portfolio strategy across the UK higher education sector, using the latest 2023 data. Ed provides a clear, evidence-led view of market trends from 2019 to 2023, highlighting shifts in institutional approaches and examining how different strategies have impacted performance.
As the higher education landscape evolves faster than ever—with changing student expectations, rapid technological adoption, and increasing global competition—institutions are being challenged to ensure their portfolios are truly future-ready. In this video, Ed explores what it really means to build a future-fit portfolio that supports sustainable growth, resilience, and strategic clarity.
If you’d like to explore what these insights mean for your institution, Ed would be happy to continue the conversation and share our experience of working with universities to review and shape portfolio strategy across undergraduate and postgraduate provision.
Related articles & whitepapers
See all insights-
Why Brand is high on the agenda for US Universities and Colleges
Read more 100 -
Posting more is not a social strategy.
Read more 100 -
The Zero-Click Advantage: Optimising Business School Websites in the Era of AI Overviews
Read more 100 -
If social media becomes less important, what fills the gap?
Read more 100
Other webinars
See all webinars-
One institution, many cultures: Turning your team's culture into a driver of performance
Turn culture into a driver of performance. Explore how to measure and improve workplace culture across teams, faculties and locations to support strategy, retention and growth.
Watch webinar 100 -
The GEO shift: Employer brand visibility in the age of AI
Discover how Generative Engine Optimisation (GEO) is transforming employer brand visibility in AI search, shaping candidate perceptions and career decisions.
Watch webinar 100
In-person events
See all events-
RecFest 2026
Meet SMRS at RecFest 2026 in Nashville and discover how employer brand, EVP, talent attraction and brand strategy drive stronger business performance.
View event 100 -
Global Employer Brand Exchange
Join employer branding leaders in Madrid on Tuesday 3rd of November 2026 - register your interest to secure your place.
View event 100
