Case Studies
Related webinars
Portfolio Strategy. What’s driving success?
This unmissable short video from SMRS features Ed Layt’s annual update on portfolio strategy across the UK higher education sector, using the latest 2023 data. Ed provides a clear, evidence-led view of market trends from 2019 to 2023, highlighting shifts in institutional approaches and examining how different strategies have impacted performance.
As the higher education landscape evolves faster than ever—with changing student expectations, rapid technological adoption, and increasing global competition—institutions are being challenged to ensure their portfolios are truly future-ready. In this video, Ed explores what it really means to build a future-fit portfolio that supports sustainable growth, resilience, and strategic clarity.
If you’d like to explore what these insights mean for your institution, Ed would be happy to continue the conversation and share our experience of working with universities to review and shape portfolio strategy across undergraduate and postgraduate provision.
Other webinars
See all webinars-
Lost in Transformation
Explore how AI, workplace narratives and change communication shape employee trust, engagement and employer brand perception with SMRS.
Watch webinar 100 -
The GEO shift: Employer brand visibility in the age of AI
Discover how Generative Engine Optimisation (GEO) is transforming employer brand visibility in AI search, shaping candidate perceptions and career decisions.
Watch webinar 100
In-person events
See all events-
CASE Europe Annual Conference
Meet SMRS at CASE Europe Annual Conference 2026 and explore how higher education institutions can measure brand strength and turn strategy into meaningful outcomes.
View event 100 -
2026 AMA Symposium for the Marketing of Higher Education
Join SMRS at the 2026 AMA Symposium for Higher Education to explore brand, recruitment and engagement strategies shaping the sector's future.
View event 100