Case Studies
Related webinars
Consultancy Perspectives on Propensity Modelling
What propensity modelling really looks like in higher education
Propensity modelling in higher education is often discussed in theory. In practice, it’s shaped by people, priorities, and the realities of university life.
In this conversation, Vicky Conroy, Consultancy and Insight Lead, shares her perspective from leading the majority of our university projects, offering an inside view of how propensity modelling supports decision-making on the ground.
The focus isn’t on explaining methodology. Instead, it’s about how insight is built in practice: how data helps uncover behaviour, supports better decisions, and brings clarity to where effort is best spent.
Grounded in real project work and shaped by sector understanding, the conversation offers an honest look at how propensity modelling becomes useful — not in theory, but in the context of real university challenges.
If you’d like to explore what propensity modelling could do for your institution, Vicky would be happy to continue the conversation and share our experience of working with universities to review and shape marketing strategy across undergraduate and postgraduate provision.
Other webinars
See all webinars-
Lost in Transformation
Explore how AI, workplace narratives and change communication shape employee trust, engagement and employer brand perception with SMRS.
Watch webinar 100 -
The GEO shift: Employer brand visibility in the age of AI
Discover how Generative Engine Optimisation (GEO) is transforming employer brand visibility in AI search, shaping candidate perceptions and career decisions.
Watch webinar 100
In-person events
See all events-
DisruptED 2027
DisruptED is a day event for Business School marketing leaders, offering fresh thinking, practical frameworks, and sector‑wide strategic insight
View event 100 -
CASE Europe Annual Conference
Meet SMRS at CASE Europe Annual Conference 2026 and explore how higher education institutions can measure brand strength and turn strategy into meaningful outcomes.
View event 100
