Case Studies
Related webinars
Consultancy Perspectives on Propensity Modelling
What propensity modelling really looks like in higher education
Propensity modelling in higher education is often discussed in theory. In practice, it’s shaped by people, priorities, and the realities of university life.
In this conversation, Vicky Conroy, Consultancy and Insight Lead, shares her perspective from leading the majority of our university projects, offering an inside view of how propensity modelling supports decision-making on the ground.
The focus isn’t on explaining methodology. Instead, it’s about how insight is built in practice: how data helps uncover behaviour, supports better decisions, and brings clarity to where effort is best spent.
Grounded in real project work and shaped by sector understanding, the conversation offers an honest look at how propensity modelling becomes useful — not in theory, but in the context of real university challenges.
If you’d like to explore what propensity modelling could do for your institution, Vicky would be happy to continue the conversation and share our experience of working with universities to review and shape marketing strategy across undergraduate and postgraduate provision.
Other webinars
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The GEO shift: Employer brand visibility in the age of AI
Discover how Generative Engine Optimisation (GEO) is transforming employer brand visibility in AI search, shaping candidate perceptions and career decisions.
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One institution, many cultures: Turning your team's culture into a driver of performance
Turn culture into a driver of performance. Explore how to measure and improve workplace culture across teams, faculties and locations to support strategy, retention and growth.
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In-person events
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2026 AMA Symposium for the Marketing of Higher Education
Join SMRS at the 2026 AMA Symposium for Higher Education to explore brand, recruitment and engagement strategies shaping the sector's future.
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The PIE Live Ireland 2026
Heading to THE PIE Live Ireland? Meet the SMRS team to explore the ideas, challenges and opportunities shaping higher education's future.
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