Case Studies
Related webinars
Consultancy Perspectives on Propensity Modelling
What propensity modelling really looks like in higher education
Propensity modelling in higher education is often discussed in theory. In practice, it’s shaped by people, priorities, and the realities of university life.
In this conversation, Vicky Conroy, Consultancy and Insight Lead, shares her perspective from leading the majority of our university projects, offering an inside view of how propensity modelling supports decision-making on the ground.
The focus isn’t on explaining methodology. Instead, it’s about how insight is built in practice: how data helps uncover behaviour, supports better decisions, and brings clarity to where effort is best spent.
Grounded in real project work and shaped by sector understanding, the conversation offers an honest look at how propensity modelling becomes useful — not in theory, but in the context of real university challenges.
If you’d like to explore what propensity modelling could do for your institution, Vicky would be happy to continue the conversation and share our experience of working with universities to review and shape marketing strategy across undergraduate and postgraduate provision.
Other webinars
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The Zero-Click Advantage Webinar
AI search is shaping student decisions before search begins. Discover how GEO helps universities stay visible, trusted and recommended in results.
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Media Mapper 2026 Deep Dive
Explore fresh insights from SMRS Media Mapper 24/25, revealing how prospective students engage with media today. Discover evolving behaviours, key channels, and practical ways to refine your media mix and strategy.
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In-person events
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ISE Student Recruitment Conference 2026
Heading to ISE? Meet SMRS on the exhibition floor to talk challenges, share ideas, and shape better early careers outcomes with industry peers.
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From noise to signal: How modern employer brands build trust, prove impact and reach the right talent - Munich
Join our Munich meetup on June 30, 2026, to explore effective employer branding strategies that build trust and connect with the right talent.
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