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Feb 04 2026

Consultancy Perspectives on Propensity Modelling

education
A diverse group of university students and parents
Vicky _CW_0302_1080px
Book Meeting

What propensity modelling really looks like in higher education

Propensity modelling in higher education is often discussed in theory. In practice, it’s shaped by people, priorities, and the realities of university life.

In this conversation, Vicky Conroy, Consultancy and Insight Lead, shares her perspective from leading the majority of our university projects, offering an inside view of how propensity modelling supports decision-making on the ground.

The focus isn’t on explaining methodology. Instead, it’s about how insight is built in practice: how data helps uncover behaviour, supports better decisions, and brings clarity to where effort is best spent.

Grounded in real project work and shaped by sector understanding, the conversation offers an honest look at how propensity modelling becomes useful — not in theory, but in the context of real university challenges.

 

If you’d like to explore what propensity modelling could do for your institution, Vicky would be happy to continue the conversation and share our experience of working with universities to review and shape marketing strategy across undergraduate and postgraduate provision.

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