You’re spending time and money chasing high-interest prospects—only for them to disappear before enrolment. Sound familiar? We’ll explore how propensity modelling helps you focus on students who are actually ready to commit. Expect smart insights, real examples, and no data science degree required.
You’ll learn:
- Why high engagement isn’t the same as high intent
- Ways to apply modelling to your next campaign
- How we help clients find the ‘quietly keen’ students.
Perfect for uni marketers, recruiters and admissions teams who want to work smarter—not just harder.
Like this webinar? Sign up and never miss out
Join mailing listOther webinars
See all webinars-
The Zero-Click Advantage Webinar
AI search is shaping student decisions before search begins. Discover how GEO helps universities stay visible, trusted and recommended in results.
Watch webinar 100 -
Media Mapper 2026 Deep Dive
Explore fresh insights from SMRS Media Mapper 24/25, revealing how prospective students engage with media today. Discover evolving behaviours, key channels, and practical ways to refine your media mix and strategy.
Watch webinar 100
In-person events
See all events-
ISE Student Recruitment Conference 2026
Heading to ISE? Meet SMRS on the exhibition floor to talk challenges, share ideas, and shape better early careers outcomes with industry peers.
View event 100 -
From noise to signal: How modern employer brands build trust, prove impact and reach the right talent - Munich
Join our Munich meetup on June 30, 2026, to explore effective employer branding strategies that build trust and connect with the right talent.
View event 100
Related articles & whitepapers
See all insights-
The Zero-Click Advantage: Optimising Business School Websites in the Era of AI Overviews
Read more 100 -
If social media becomes less important, what fills the gap?
Read more 100 -
FlatGPT – why AI is in danger of taking the heart out of research.
Read more 100 -
Better conversion starts with a better understanding of intent.
Read more 100
