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Understanding UAE students to improve recruitment and conversion

03 / 02 / 2026

 Sofitel Hotel, Dubai Jumeirah Beach

Attending
Ed _CW_1980_1080px
Dan _CW_0479_1080px
Students in Dubai

Event details

03 / 02 / 2026
Sofitel Hotel, Dubai Jumeirah Beach

 

Presenter
Ed Layt
Director
Presenter
Dan Beynon
Director

You are invited to join fellow marketing, recruitment, and communications leaders from across the UAE, to an exclusive, research-led working session focused on one critical question: how does stronger connection drive better recruitment and conversion outcomes? 

Led by SMRS, a leading UK-based culture, brand and communications agency, this session brings together evidence-based insight and practical discussion to help leaders sharpen brand, communications and recruitment strategies in an increasingly complex and competitive higher education market. 

This is not a passive event. It is a focused, discussion-led forum designed to give you space to pause, reflect and test thinking alongside peers facing similar challenges. You’ll explore fresh perspectives, share experience and leave with ideas you can translate into meaningful change for your organisation. 

Date - Tuesday 3rd February

Time - 9.30am to 12.30pm followed by lunch 

What We’ll Dive Into 

  • Deep Dive Research: What students want, UAE Edition. 

We will unpack insights from SMRS’s latest research with UAE students, exploring their expectations, preferences, and motivations, and how targeted strategies across the student journey can drive stronger engagement and improved outcomes. 

  • The Conversation: Building Brands That Connect Globally 

Our panel will explore how brands can resonate across cultures, adapt to local markets, and create meaningful connections worldwide. You’ll have the opportunity to share perspectives, ask questions, and join the conversation with both the panel and the wider group. 

  • Using Data to Drive Applicant Conversion 

Explore how predictive insight and machine learning can support more informed engagement, stronger applicant journeys and improved recruitment outcomes. 

The morning will offer time to reflect and shape a plan to strengthen your university’s approach, concluding with lunch and a chance to connect with peers.  

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