Postgraduate study is firmly on the agenda for today’s undergraduates, but progression isn’t a given. While 74% of UK undergraduates plan to continue their studies, nearly half choose a different university for their postgraduate degree. That makes understanding what shapes progression decisions more important than ever.
That’s why we’ll be at LovePG 2026, the UK’s only conference dedicated entirely to postgraduate marketing and student recruitment. Bringing together higher education professionals, sector specialists and expert partners, the event offers a focused look at the challenges, opportunities and trends shaping postgraduate recruitment today.
We’re proud to be sponsoring the conference and contributing to the conversation. As part of the programme, Vicky Conroy will present The UG-PG Progression Opportunity, sharing new research into what influences progression decisions, what barriers students encounter, and where universities have the greatest opportunity to make a difference.
If strengthening postgraduate recruitment is a priority for your institution, come and speak to the SMRS team. Whether you’re looking to improve progression, refine your messaging or better understand student decision-making, we’d love to explore what’s working across the sector and what could work for you.
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