AI is changing the way international students discover, research and choose universities. From comparing courses and destinations to exploring career outcomes, costs and student life, AI-powered search tools are becoming an increasingly influential part of the decision-making journey.
Join Tom Johnson and Vicky Conroy from SMRS, as they unpack the growing role of Generative Engine Optimisation (GEO) and why visibility in search is no longer enough.
Hosted in partnership with The PIE, the leading media, events and networking platform for the global international education sector. This webinar explores what this shift means for higher education institutions and the teams responsible for attracting and recruiting students.
As AI platforms increasingly shape how students gather information, universities need to become trusted, authoritative sources that AI chooses to reference and recommend.
Drawing on insights from across the higher education sector, we'll explore how AI is reshaping student behaviour, the factors that influence AI-generated recommendations and the practical steps institutions can take to strengthen their digital presence.
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