AI search is reshaping how students choose where to study.
The question is - are you part of that journey yet?
In 2026, AI Overviews and tools like ChatGPT are answering student questions before they ever reach your website. That means visibility is no longer just about rankings - it’s about whether your institution is trusted, cited and recommended.
This session explores how universities can move beyond chasing clicks and instead build meaningful visibility in AI-driven search through Generative Engine Optimisation (GEO).
Led by Tom and Domenico Mansi from Semrush, it draws on their combined expertise in generative AI search, to show how your institution can become a trusted, AI-recommended source in the era of zero-click search. Focusing on practical application, we’ll share what we’re seeing across the higher education sector and outline what it takes to ensure you’re not just present—but present in the right way.
Because this isn’t just about being visible. It’s about becoming a source AI models trust - and students choose.
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