Increase your visibility, brand influence and competitiveness in AI-powered search
What is Generative Engine Optimisation and how does it help?
Whether someone is choosing where and what to study or they are considering their next career move, the audiences you want to reach and engage are almost certainly using ChatGPT, Google AI Overviews, Gemini and Perplexity to find it.
Researching employers and universities. Making comparisons. Shortlisting options. Applicants are making the biggest decisions of their lives based on what AI tells them. Visibility is no longer just about rankings, traffic or site visits. It's about whether you are being trusted, cited and recommended when applicants are making decisions. Our market-leading GEO solution gives that visibility and lift. We can improve
Comparisons to competitors.
How career opportunities, employer brands and culture are seen for employers.
How degree courses, student experience and brands are seen for universities.
What is Generative Engine Optimisation and how does it help?
Whether someone is choosing where and what to study or they are considering their next career move, the audiences you want to reach and engage are almost certainly using ChatGPT, Google AI Overviews, Gemini and Perplexity to find it.
Researching employers and universities. Making comparisons. Shortlisting options. Applicants are making the biggest decisions of their lives based on what AI tells them. Visibility is no longer just about rankings, traffic or site visits. It's about whether you are being trusted, cited and recommended when applicants are making decisions. Our market-leading GEO solution gives that visibility and lift. We can improve
Comparisons to competitors.
How career opportunities, employer brands and culture are seen for employers.
How degree courses, student experience and brands are seen for universities.
The benefits of GEO Optimisation
Stop being invisible. If your organisation isn’t represented in AI-generated answers, you risk being invisible at the moment key decisions are shaped.
Search is changing. AI summaries now appear across a significant share of queries, reducing the need to visit websites. Candidates and students now often make decisions based on a single search interaction rather than exploring multiple sources.
AI shapes perceptions. As AI platforms interpret information into a single narrative about your organisation, people’s opinions of you are formed from aggregates of websites, review platforms and forums. AI is often their first impression.
Direct the conversation. Visibility is no longer about ranking highly in searches, but about being included in the answer as AI adoption accelerates.
Our approach:
We combine proven search expertise with market- leading GEO technology and insightto support complex, high-consideration decision journeys.
Step one
Foundation & quick wins
We’ll start by establishing a visibility baseline and recommendations to address the highest impact opportunities. This includes, a GEO audit and benchmarking, tracking for priority prompts/topics, understanding audience search behaviour, AI-friendly content structures, source authority analysis and your brand strengths, weaknesses and messaging opportunities.
Step two
Authority & visibility expansion
We’ll then work with you to advise how to strengthen authority signals across AI ecosystems. We’ll provide new content and content optimisation recommendations, strengthen authority signals, source credibility and visibility across influential sources, monitor competitive movements and track changes in visibility and share of voice.
Step three
Impact assessment & future recommendations
We’ll measure impact against baseline metrics, refining your strategy based on performance, expanding GEO to any new areas uncovered while monitoring and reporting on recommendations and next steps.
Step four
Continuous improvement
We can continue to support you to optimise your presence as search trends develop and competitors adapt with our enhanced support packages. We’ll monitor and advise on the latest prompts, new structure and content recommendations, citations and source analysis, brand sentiment, visibility and share of voice tracking along with ongoing strategic advice.
As Lead Client Partner, James brings more than 14 years of employer marketing expertise to help clients turn big challenges into strategies that truly deliver.
Charlotte Peacock
With over seven years’ experience in Talent Attraction and employer branding, Charlotte partners with clients to deliver Employer Brand projects from initial concept to activation.
Jon Kirk
With over 17 years experience and as Lead Client Partner, Jon develops strategic approaches to campaign delivery for our Higher Education clients, achieving growth for multiple universities by using translating research and insights into award-winning data strategies.
