What are Internal Communications, and why are they important?
Internal comms can motivate your team and boost retention, but only if they’re heard. Combining award-winning creativity with expertise in culture, employer brand and communications, we make them unmissable.
We’ll develop creative internal comms that connect with your people – grabbing their interest and encouraging their involvement. They’ll connect with your culture, to reinforce its strengths and enable change where needed. They’ll also connect with your employer brand, to show that you’re keeping the promise of your EVP.
What are Internal Communications, and why are they important?
Internal comms can motivate your team and boost retention, but only if they’re heard. Combining award-winning creativity with expertise in culture, employer brand and communications, we make them unmissable.
We’ll develop creative internal comms that connect with your people – grabbing their interest and encouraging their involvement. They’ll connect with your culture, to reinforce its strengths and enable change where needed. They’ll also connect with your employer brand, to show that you’re keeping the promise of your EVP.
The benefit of Internal Communications
Greater engagement because your people feel heard, thought about and part of your shared story.
Clear support and guidance for your people during times of uncertainty.
Consistency across the candidate and colleague journey.
An inspired team with a shared sense of purpose.
Our approach:
We combine award-winning creativity with expertise in culture, employer brand and communications to deliver all kinds of campaigns, initiatives and projects. For most, we follow these six key steps.
Step one
Talk
We’ll clarify objectives, audiences and priorities, ensuring a shared understanding of what we need to communicate and achieve.
Step two
Dig
We’ll assess your existing employer band and the channels you use. We’ll also help you better understand your different audiences and how to reach them.
Step three
Develop
Here’s where we shape the message you want to get across, whether that’s a video script, some copy or an integrated campaign.
Step four
Express
This is the fun bit. We’ll bring it all to life with the kind of creativity that gets noticed and gets people talking.
Step five
Share
We’ll support you to get the communications out there in your organisation.
Step six
Tune
If it’s a long-running campaign or initiative, we can help you monitor and optimise its impact.
With 25 years in the employer marketing industry, Jayne leads across all areas of the agency’s portfolio brining vase amounts of knowledge and experience in employer brand, culture or talent attraction.
Sarah Sturgess
As our Agency Director, Sarah has shaped SMRS into the organisation it is today – and has helped employers around the world create better environments for their people.
Charlotte Peacock
With over seven years’ experience in Talent Attraction and employer branding, Charlotte partners with clients to deliver Employer Brand projects from initial concept to activation.
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