Employer marketing


The difference we create

We tackle the challenges that matter to employers, both in the UK and all around the world. And whether we’re exploring or innovating, planning or creating, we’ll move heaven and earth to help your organisation change for the better.

Here’s how we could create a measurable impact for you.


By bringing your culture to life

EVPs & Employer brands

We use the most effective research and measurement tools in the industry, along with sparkling creativity, to tell your unique story.


By telling your story beautifully

Creative copywriting, design & video

Through big ideas and beguiling words and visuals, we can express your culture and character in a way that your audiences just can’t ignore.


By giving your people a voice

Employer brand ambassadors

We can put the power to tell your story in the hands of your people – helping them share it with authenticity, credibility and passion.


By unlocking the power of networks

Referral programmes

We can help you plan, develop and deliver a referral programme that finds more of the kind of people who make you tick.


By bringing your people together

Cultural change

We can help you shape and communicate a culture that unites, inspires and empowers your people to make the kind of change you want to see.


By digging further as well as deeper

Audience, market & competitor insight

We look further, dig deeper and experiment more – using our cutting-edge tools and enquiring minds to give you the competitive edge.


By measuring what matters

Employer brand metrics

Whether it’s hard metrics or softer sentiment, our Brand Metrics platform can equip you to make big decisions about your employer brand.


By delivering cross-channel results

Channel planning, buying & management

We’ll understand your media and make it work harder – developing cross-channel strategies that target and reach the people you want.


By reaching exactly who you need

Targeted attraction campaigns

From research and creative development through to faultless delivery, we can reach the people you want, wherever they are in the world.


By including everyone

Diversity & Inclusion

We can diversify your workforce and help you become a place where absolutely everyone can contribute, develop and belong.


By making you shine online

Content and social media

From intelligent social strategies to engrossing, attention-grabbing content, we’ll help you deliver a consistent, authentic and compelling message online.


By giving you a site worth seeing

Careers site development

Keeping your candidates’ needs at the heart of things, we can make your online home more engaging, more effective, and easier to use.


By putting you in the picture

Tracking and reporting

Our unrivalled reporting can help you see exactly how all of your media’s working – and where it could be delivering even more.

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What we’re up to

Insights. Opinions. Bright ideas and beautiful work. We find and create new things all the time, and we’re happy to share.

Show me:


From client to agency-side: building effective partnerships grounded in trust

I’m Kim, SMRS’s new Lead Client Partner for Attraction. I’ve spent most of my career in marketing & comms with a large proportion of this time spent specifically in recruitment marketing and employee engagement.

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Competing in a candidate-driven market

With vacancies still escalating across most industries, we’re operating in a candidate-driven market. This is exacerbating the demand for scarce skills talent, as well as making even more mainstream roles difficult to recruit for.

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The great ‘return to work’ debate

With the lifting of lockdown restrictions, the conversation about the return to the office suddenly takes on greater relevance. Boris Johnson said employers in England will “be able to start planning a safe return to the workplace”, as part of the 19th July changes.

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How to create award-winning work

So, what does it take to create award-winning work? And how do you get it right, every time?

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Bromford - Video case study

Bromford knew what they stand for, but their people didn’t know what that meant for them.


Our experts

Knowledgeable and not happy until they’ve made a difference, our people make us who we are. They’re great to work with, too.


Mandy Thorndyke

Lead Client Partner

Loves building relationships with clients, then working together to deliver bold new ideas.


Dan Kevin

Brand & Content Strategist

Loves creating impactful ideas that tell stories, push boundaries and make an emotional connection.


Sarah Sturgess

Agency Director

Loves every aspect of employer branding and culture, and never stops looking for new and better ways to make a difference.

Jon Windeatt

Brand & Content Consultant

Loves uncovering the story at the heart of a business, and finding the perfect way to shape and tell it.


Jayne Hughes

Lead Client Partner

Loves getting under the skin of what our clients need, and bringing together the right mix of experts to deliver the best solution.


James Coyle

Client Partner

Loves the variety of challenges our clients come to us with, and the impact that a creative, data-led solution can make.

Contact us

Anything you’re thinking about? Anything you want to do? We’re here to help.