Youth marketing

Girl-in-a-bath.jpg

We change futures for the better

Youth Marketing. Future Talent. Early Careers. Emerging Talent.

Whatever you call it, we help organisations find talent and young people find their way. We use our understanding of what clients need and what our audience wants to uncover new ways to connect people and businesses with opportunities. Through insight and expertise, we attract talent, champion diversity, nurture potential and promote social mobility.

We can change yours too

Earth.jpg

Developing future talent strategy

Our insight, experience and expertise bring clarity to your thinking, so you can tackle early careers’ biggest challenges, from future talent attraction and boosting diversity in your pipeline, to improving candidate engagement and experience.

Asian-woman.jpg

Attracting talent

Strategy, media, targeting, reporting, branding, creative campaigns and social. We do it all. From high volume to niche skills, our powerful data driven end-to-end campaigns can help you achieve all your attraction goals.

People-sitting-on-stairs.jpg

Targeting top talent

We’ve got the tech, tools and expertise to navigate the challenging education market and tell you who’s studying what, where. Stop casting your net wide and use YWare to start identifying untapped talent pools, exploring diversity characteristics, making your budget work harder and reaching more of the right candidates.

Find out more
Group-of-young-people.jpg

Championing diversity and inclusion

Using a combination of strategic thinking, creativity, insight and innovation, we can help you change the composition of your talent pipeline. We’ll spot gaps, reveal bias and identify key challenges. Then we’ll work with you to drive positive change.

Neon-light.jpg

Bringing your story to life

Our creative team will mix the right words with compelling visuals to capture the imagination of your audience. Whether it’s a full youth brand, or next year’s creative campaign, we’ve got the creative spark to bring your unique story to life.

Lightbulb-in-meeting.jpg

Planning, buying and tracking media

We excel in everything from developing comprehensive media plans and media buying to sophisticated monitoring and analysis. Our experience and agility in this area mean we can react swiftly to ensure every penny is always working hard to promote the right opportunities to the right people at the right time.

Man-with-glasses.jpg

Building your online presence

Our early careers websites give candidates a real glimpse into your organisation, your culture and your values. Giving you the perfect place to show candidates who you are, what you stand for and why they should join your business.

Woman-drinking-coffee.jpg

Turning colleagues into ambassadors

Young people care about authenticity. And it doesn’t get more authentic than hearing directly from your people. We’ll recruit, engage, support and equip talented from your business to share their experiences and promote your brand.

Pink-table.jpg

Creating compelling content

We find out what your audience wants. And then we give it to them. We build content strategies and personas around your audience’s drivers, motivations and online habits, in order to create content that inspires, engages, shift perceptions and drives action.

Girl-with-blue-hair.jpg

Providing meaningful experiences

In-school. On-campus. Online. Every experience matters to youth audiences. From engagement strategies to candidate journeys, we’ll use experiences to shape the way your audience sees your brand both before and after joining your business.

Three-lightbulbs.jpg

Bringing clarity to data

We look beyond the spreadsheets — using detailed analysis to spot trends, predict patterns and understand opinions. We’ll find gaps in your data and fill them with bespoke research that gives you the full picture and provides actionable insight.

View All

What we’re up to

Insights. Opinions. Bright ideas and beautiful work. We find and create new things all the time, and we’re happy to share.

Show me:

Frontline.jpg

A once in a lifetime quiz

Frontline is a social work charity working to ensure that all children in England have a safe and stable home, and that their life chances are not limited by their social or family circumstance.

Read more
Unlocked-video.jpg

Creating a diverse reaction

We’re in the business of solving problems. And Unlocked had a massive one they needed our help with.

Read more
Woman-with-pink-hair.jpg

Addressing inequalities: Mind the skills gap

It’s no secret that young people from disadvantaged backgrounds and underrepresented groups often face greater challenges when it comes to accessing opportunities.

Read more
Two-girls.jpg

A women's place is in the tech industry

No, we’re not trying to recreate Burger King’s fail of an International Women’s Day advert. We’re talking about a lack of gender diversity in the industry.

Read more

CLIENT WORK: Unlocked - a job that gets a reaction

What would your reaction be if a friend told you they were planning to become a prison officer?
Data-points.jpg

YWare - Unraveling youth market data

With 20 years of expertise in education and employer marketing – it was written in the stars.

Read more
Man-with-boomerang.jpg

How to grow your presence in universities: a grad's eye view

For employers, enticing this group of students is the major challenge.

Read more
Pictures-of-people.jpg

The Gen Z collective

I don’t like the term Gen Z. There. I said it. If you’ve heard me speak at events, you’ll know this already, but here it is written down.

Read more

Events

Three-friends.jpg

Youth marketing D&I workshop

29th July

Transform your approach to attracting and recruiting diverse early careers talent for the better.

Read more

YWare

People-in-meeting-3.jpg

Youth market insight made better

‘Where?’ is the biggest question in youth marketing. Where are your future graduates and apprentices? Where do they plan to go next? And where do you need to be, to engage with them?

YWare – our market-leading insight tool – knows all the answers. It can help you identify which universities, colleges or schools you need to focus on, to find the skills and people you’re looking for.

Read more about YWare

Together, we can change the future

Whether you use one or all of our services, our team are committed to making a measurable difference. We’ll provide you with the expertise, ongoing support and agile and proactive management that your campaigns and projects need.

Jackie.jpg

Jackie Grisdale

Youth Marketing Strategist

Jackie is experienced in future talent and early careers marketing and loves the fact that she’s helping young people to find their way in life.

Vicky-Green.jpg

Vicky Green

Client Marketing Consultant

Vicky loves a problem. In fact, the bigger the challenge, the higher Vicky’s satisfaction levels are, when she solves it.

Ed-Layt.jpg

Ed Layt

Head of Consultancy

Ed drives organisational change by embedding collaborative approaches to strategy development and implementing sophisticated targeting methods.

Mandy.jpg

Mandy Thorndyke

Lead Client Partner

Loves building relationships with clients, then working together to deliver bold new ideas.

So, let’s get started

We’ve delivered some of the most complex, global early careers projects around and we’d love to rise to whatever challenge you’ve got for us. Please get in touch:

Laptop-in-yellow-background.jpg