Developing strategy
Our work includes:
Integrated strategy development
- Brand
- Marketing
- Communications
- Customer experience
- Attraction
- Content
- Social media
- Diversity, inclusion and belonging
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Communications strategy
Applicants receive large volumes of communications from multiple universities on a weekly basis. Messages become diluted and important information can fail to cut through the noise We can’t control how many universities engage with an individual applicant, but the team here at SMRS can help you to create intelligent communication strategies.
Who we've done it for
Oxford Brookes University
Oxford Brookes University were embarking on a Customer Relationship Management (CRM) and Student Records System development project. Before they went too far, they needed to make sure that these new systems were fit for purpose. So, they asked SMRS to map their student journey.
Customer experience
We recognise how important it is to have positive experiences when deciding which university to study at.
Our experts
Ed Layt
Head of Consultancy
Ed drives organisational change by embedding collaborative approaches to strategy development and implementing sophisticated targeting methods.
Jackie Grisedale
Youth Marketing Strategist
Jackie is experienced in future talent and early careers marketing and loves the fact that she’s helping young people to find their way in life.
Tim Landucci
Education Marketing Consultant
Tim is passionate about the power of insight and how it can help institutions define a more strategic approach and gain a deeper understanding.
Vicky Green
Client Marketing Consultant
Vicky loves a problem. In fact, the bigger the challenge, the higher Vicky’s satisfaction levels are, when she solves it.
Aimee Kleinman
Education Marketing Consultant
Aimee asks the difficult questions necessary to gain a true understanding of a challenge and agree achievable goals.
Zoltan Ferenczy
Client Channel Strategist
Zoli has an expert understanding of the media landscape, including bought and managed digital channels and how these form cohesive, long term media…
Get in touch
Anything you’re thinking about? Anything you want to do? We’re here to help.