Developing strategy

Our work includes:


Integrated strategy development 

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Communications strategy

Applicants receive large volumes of communications from multiple universities on a weekly basis. Messages become diluted and important information can fail to cut through the noise We can’t control how many universities engage with an individual applicant, but the team here at SMRS can help you to create intelligent communication strategies.


Who we've done it for

Oxford Brookes University

Oxford Brookes University were embarking on a Customer Relationship Management (CRM) and Student Records System development project. Before they went too far, they needed to make sure that these new systems were fit for purpose. So, they asked SMRS to map their student journey.

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Customer experience

We recognise how important it is to have positive experiences when deciding which university to study at.


Our experts


Ed Layt

Head of Consultancy

Ed drives organisational change by embedding collaborative approaches to strategy development and implementing sophisticated targeting methods.

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Jackie Grisedale

Youth Marketing Strategist

Jackie is experienced in future talent and early careers marketing and loves the fact that she’s helping young people to find their way in life.

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Tim Landucci

Education Marketing Consultant

Tim is passionate about the power of insight and how it can help institutions define a more strategic approach and gain a deeper understanding.

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Vicky Green

Client Marketing Consultant

Vicky loves a problem. In fact, the bigger the challenge, the higher Vicky’s satisfaction levels are, when she solves it.

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Aimee Kleinman

Education Marketing Consultant

Aimee asks the difficult questions necessary to gain a true understanding of a challenge and agree achievable goals.

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Zoltan Ferenczy

Client Channel Strategist

Zoli has an expert understanding of the media landscape, including bought and managed digital channels and how these form cohesive, long term media…

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Get in touch

Anything you’re thinking about? Anything you want to do? We’re here to help.

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