Strategy, engagement and experience

Our work includes:


Integrated strategy development 

  • Marketing strategy
  • CRM strategy
  • Customer experience strategy
  • Attraction strategy
  • Content strategy
  • Social strategy
  • Diversity, inclusion and belonging strategy

Culture and people analytics

  • People analytics
  • Organisational network analysis
  • Culture analysis and articulation
  • Diversity, inclusion and belonging strategy

Portfolio development 

  • Market sizing
  • Competitor analysis
  • Demand analysis
  • Proposition benchmarking

Oxford Brookes University

Oxford Brookes University were embarking on a Customer Relationship Management (CRM) and Student Records System development project. Before they went too far, they needed to make sure that these new systems were fit for purpose. So, they asked SMRS to map their student journey.

Read more

Our experts


Ed Layt - Head of Consultancy

"Ed drives organisational change by embedding collaborative approaches to strategy development and implementing sophisticated targeting methods."

Ed has over 16 years’ experience in leadership and consultancy roles. He’s led marketing and recruitment functions at a large public-sector institution…


Jackie Grisedale - Youth Marketing Strategist

"Jackie is experienced in future talent and early careers marketing and loves the fact that she’s helping young people to find their way in life."

Jackie has over 14 years’ experience in future talent and early careers marketing. She loves that what she does has real meaning. The fact that she’s…


Aimee Kleinman - Education Marketing Consultant

"Aimee asks the difficult questions necessary to gain a true understanding of a challenge and agree achievable goals."

Aimee has more than 10 years’ experience in marketing, communications and student recruitment gained at a range of UK universities. She loves solving…


Zoltan Ferenczy - Client Channel Strategist

"Zoli has an expert understanding of the media landscape, including bought and managed digital channels and how these form cohesive, long term media strategies."

Zoli has over 7 years’ experience working across both the education and employer markets, although these days he specialises purely on education marketing…

Get in touch

Anything you’re thinking about? Anything you want to do? We’re here to help.

Get in touch